01/ our metrics
1.We see millions of users monthly.
Our users span the globe: they cover dozens of countries, every timezone, and speak over seventy different languages!
2.We track billions of data points daily.
Our in-house business intelligence platform collects and analyzes terrabytes of data each and every week.
3.We see thousands of new users daily.
Tens of thousands of new users interface with us every day. We look forward to a day when our users number in the hundreds of millions.
02/ our principles
1.Build products people want
over products we think they need.
2.Embrace the virtuous cycle:
Data -> Value -> Usage -> Data
Measure. Improve. Iterate.
3.Leverage our core competencies:
data and distribution. Get better decisions to the right people more rapidly.
03/ our story
Burstworks was founded on one simple premise: richer data can lead to the development of higher quality, more practical, and more enjoyable products for our users.We've set out to build a business incubator that leverages extensive, longitudinal analysis of our users' demographic and behavioral data to drive the design and implementation of products that would most tightly fit their wants and needs.
In mid 2012, after selling their display advertising technology business, a couple of ad:tech industry veterans got together to reflect on what really drove value in the ad ecosystem. It was crystal clear: highly targeted user data and the ability to turn that data into actionable insights increased the value of advertising considerably for all parties involved.So in December, 2012 Burstworks set out to leverage deep data insights to drive the design, creation, distribution, and monetization of a portfolio of web products. By understanding, with depth, the behaviors and intents of internet users, Burstworks is able to innovate in product spaces that have otherwise stayed stagnant. Today, millions of users around the world leverage Burstworks portfolio properties to enhance their productivity, connectivity, capability, and entertainment.